Logo Design
The process of developing a new website or portal often moves our clients to engage High Monkey for creative brand design services. The result? A seamless logo and web branding package. Our process is straightforward. First we work with our clients to identify what they want their logo and website brand to convey to their customers. Sometimes our clients want their brand to evoke an emotional reaction; sometimes they want a logo that’s an attention-grabber. We hear a lot of adjectives from strong & confident to creative & whimsical. These keywords help to choose colors, logotypes (symbols or icons), and general brand presence. We also explore our client’s culture to better understand what core values they might want to convey. Most importantly, we research our client’s competition and review some of the prevalent brands in their industry. All this information feeds High Monkey’s creative branding process.
Concepts and Feedback
Our creative team typically delivers five to ten preliminary concept designs for discussion. That feedback moves the design(s) forward for refinement. The next set of designs is often circulated to a larger audience determined by the client. The additional feedback drives further refinement to deliver one or two final designs.
The Art of Branding
Our clients ask for a variety of treatments to their current brand when applied to a website design. In some cases, clients have asked us to de-emphasize their logo and create a supporting theme for their website that delivers a new look and appeal. Other times, our clients only have a business name and no logo. No matter what your current branding is, High Monkey excels at revamping, implementing, and/or adding to your company's branding presence.
What about print? When High Monkey develops a new logo or color theme for a client, the graphics are developed as vector drawings in Adobe Illustrator. Any logo or design element we create can be rendered in various sizes, file formats, and used for various purposes.
A few of our logo designs are presented here but please visit our client portfolio area to view the variety and depth of High Monkey’s design expertise.
Minnesota MILE
As HMC's relationship with Minnesota MILE grew and developed, we were engaged to design a logo. The specs? Fun, fresh, youth-looking, "grunge", and "disruptive". Through vibrant green, ragged brush strokes, and a dense logo...
MyEntre.Net
As part of a web portal design project, HMC was asked to redesign and "refresh" UNI's MyEntre.Net logo. Colors were brightened throughout, modern fonts were used, and a large simple star replaced the old compass...
Powerhouse Electric Company, Inc.
Powerhouse Electric Company hired HMC to design their logo. As a new business, the client struggled with iconage and goals for the company. Through several brainstorming sessions, High Monkey translated their business goals...
