So where do I start anyways?

So where do I start anyways?
Chad Heinle profile picture

By Chad Heinle, VP Consulting Services

Categories: Learn

Maybe you read a particular blog post about why your site may be ready for a redesign and it sparked a thought. Maybe you came to the conclusion on your own and it fired you into action. Maybe putting those CDs in the microwave in the 90s was a bad idea in hindsight and only left you with terrible metaphors. Regardless of the process you went through of coming to your conclusion, you’ve decided to jump head first into a project, but then you had to stop and ask “where do I start?

Start by being realistic

How much extra work can you or your company take on right now? Answering this question will help you determine one of the biggest guidelines you’ll need to determine before you do anything: scope. If it hasn’t been too long since your last redesign, then maybe some minor updates will do the trick. If it’s been ten years, maybe it’s time to do something. It should be obvious, but the longer you wait, the more likely it is that you’ll have more work to do. Shorter, incremental updates are a good way to keep the stress levels down and score some quick wins.

Start with the users

No matter the purpose, gathering information from your actual end users will provide the best site usability in the end. Companies often think of their products and services much differently than individual customers, so getting that insight in an important key in success.

Start with data

One of the most powerful things I’ve seen is a usability test on an existing site where certain stakeholders didn’t think anything was wrong. After seeing those tests and how users performed, projects got the green light very quickly. Even the most stubborn stakeholders aren’t immune to actual data from their end users (leaving room for the few exceptions of course).

Just get started

All things considered, you could go down a lot of different paths, but in the end it’s important to at least do something if you know it’s time for a redesign. Small steps, big steps – any step is a step forward, so long as you make it informed and thoughtful of your users needs.