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Stupid Usability #96

Going to Extreme Measure for Makeup

Written By: High Monkey
Posted: 4/13/2015

From the mind of Terri Ebert, Graphic Designer at High Monkey:

For those of you who don’t know, makeup is pretty spendy. But, it is something that I (and a lot of women) use every day.

This is what my Bare Minerals foundation look like. The package has a twist top to open and close the holes so the foundation doesn’t spill all over when I’m not using it. And when I am using it, I pour it into the cap and apply it to my skin. It’s a very useful package….that is until it’s almost gone. Like I said, this stuff costs enough money as it is, so I wouldn’t want to waste any of it. But, when it gets down to the bottom, it becomes very difficult for it to get it out.

So, this morning, I went to extreme measures:
I took a scissors to the holes to make one big hole for the foundation to come out of.

Doing this lead to the plastic chipping off in very tiny pieces and dropping into the foundation compartment. This is not ideal.
When a customer pays good money for a product, they should be able to use the entire product without a problem. My suggestion to Bare Minerals, and all makeup companies, is to provide the user with an easy way to completely open the container. If I would’ve been able to get into that bottom compartment, my life would’ve been so much easier this morning.

Chad's Bio Coming Soon!

More About Virgil

Virgil Carroll is the owner and president of High Monkey – based in Minneapolis Minnesota. Virgil also wears the multiple ‘hats’ of Principle Human Solutions Architect and SharePoint Architect.

Virgil is one of those rare individuals who can dive deep into technical topics while speaking clearly to the business owners of a project and never forgetting that the end user experience has the highest priority. He calls it using both sides of his brain. Virgil is passionate about leveraging technologies ‘out of the box’ as much as possible with a focus on the strategic use of content to create websites that deliver the right content to the right audience on the right device at the right time. Virgil brings high energy, an ironic wit, and a sense of grounded perspective whenever he speaks to an audience. Virgil regularly speaks at conferences and user groups throughout the United States and occasionally in Europe.

Posted: 4/13/2015 12:00:00 AM by Brian Haukos | with 0 comments