You are visiting the High Monkey blog archive. Posts prior to 2016 may not meet accessibility standards. Please visit our current blog area at to view accessibility compliant blog posts published since January 1, 2016.

Automation Alley Launches New Site Created by High Monkey

Written By: High Monkey
Posted: 12/31/2014

High Monkey is proud to announce the launch of the new web redesign for Automation Alley is a technology business association and business accelerator located in East Michigan! The new solution was built using the Kentico Content Management System, through cooperation from both the High Monkey and Automation Alley web teams!

Screenshot of Automation Alley site

This project began with High Monkey conducting discovery workshops to help determine what Automation Alley was looking for in a new site. During these workshops High Monkey took a look at the old Automation Alley site and determined what content, documents and processes that would be considered when building the new site. As the discovery workshops came to a close we were able to come up with an Information Architecture from which the new site would be built!

A large aspect to this project was the need for responsive design. With the amount of individuals now using smart phones & tablets to view webpages, it was important to Automation Alley that their site would be easily rendered to view pages via the web, phone devices, or one of the various tablets that are available. Built within Kentico are responsive design templates which help to render each page to fit the device you are viewing the site from!

Besides building out the new website in the Kentico Content Management System, it was also important for High Monkey to provide some training and knowledge transfer. During web redesign projects it is part of our standard process to provide documentation to our clients. During each stage of the build High Monkey’s developers, architects, and designers document their steps and process in order to show the client what was done and how it was accomplished.

“When we set out to build a new website, our number one priority was to simplify functionality for our members,” said Automation Alley Executive Director Ken Rogers. “Whether you’re simply looking for information on one of our programs, registering for an event or posting a press release, you’re going to have a more positive user experience. We’re pleased with the results and hope you are, too.”

Chad's Bio Coming Soon!

More About Virgil

Virgil Carroll is the owner and president of High Monkey – based in Minneapolis Minnesota. Virgil also wears the multiple ‘hats’ of Principle Human Solutions Architect and SharePoint Architect.

Virgil is one of those rare individuals who can dive deep into technical topics while speaking clearly to the business owners of a project and never forgetting that the end user experience has the highest priority. He calls it using both sides of his brain. Virgil is passionate about leveraging technologies ‘out of the box’ as much as possible with a focus on the strategic use of content to create websites that deliver the right content to the right audience on the right device at the right time. Virgil brings high energy, an ironic wit, and a sense of grounded perspective whenever he speaks to an audience. Virgil regularly speaks at conferences and user groups throughout the United States and occasionally in Europe.

Posted: 12/31/2014 12:00:00 AM by | with 0 comments