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Stupid Usability #83

Stupid Oreo Package

Written By: High Monkey
Posted: 12/29/2014

From the mind of Brian Haukos, Marketing & Sales at High Monkey:

I must begin this post by saying I love Oreo’s as much as the next person so although this is a stupid usability example it has nothing to do with the Oreo cookie itself but instead with the package it comes in!

The Oreo Packaging has changed over the years beginning from a package where you could simply rip one end and slide the tray of Oreo’s out and grab a cookie without any issues.

This package has changed now and I must say in some ways for the positive but for one main reason in a negative way. Although I do like that you are now able to open the package and reseal it in order to keep the cookies fresh for a longer period of time, Although I can’t say that I have ever seen a package of Oreo’s last long enough for them to spoil. The big issue I have with this new packaging is after you clear out the center column it is almost impossible to remove the cookies from the side columns without having the cookies break in some sort of fashion!

My suggestion would be to provide two clear and distinct ways to open the Oreo package one for those who want to use the reseal feature and another for those who wish to simply open the package and pull the tray of cookies out to prevent innocent cookies from being destroyed, before they are eaten of course J!

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More About Virgil

Virgil Carroll is the owner and president of High Monkey – based in Minneapolis Minnesota. Virgil also wears the multiple ‘hats’ of Principle Human Solutions Architect and SharePoint Architect.

Virgil is one of those rare individuals who can dive deep into technical topics while speaking clearly to the business owners of a project and never forgetting that the end user experience has the highest priority. He calls it using both sides of his brain. Virgil is passionate about leveraging technologies ‘out of the box’ as much as possible with a focus on the strategic use of content to create websites that deliver the right content to the right audience on the right device at the right time. Virgil brings high energy, an ironic wit, and a sense of grounded perspective whenever he speaks to an audience. Virgil regularly speaks at conferences and user groups throughout the United States and occasionally in Europe.

Posted: 12/29/2014 12:00:00 AM by | with 0 comments