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Stupid Usability #30

A Creative Menu Isn't Always Better

Written By: High Monkey
Posted: 2/27/2014

From the mind of Terri Ebert, Graphic Designer at High Monkey:

The menus at Pizza Luce are very creative and different from your average restaurant's menu. But, this case, I believe they took their creativity too far. The menus are tall and have a hard cover which opens vertically. When you open the cover, each flap has a menu to look at, including, the happy hour menu, the food menu, and the specials menu.



To look at the food menu, you have to hold open the exterior flaps, which don't lay flat, and page through the food that is displayed horizontally in a paper menu that doesn’t open all the way or lay flat.



THEN, you have the issue of how big the menus are. They take up so much of the table and you have to be aware of the person you’re sitting next to, making sure you’re not in their personal space or that your menu isn’t covering theirs.

I spent more time worrying about my menu than figuring out what I wanted to eat.



Simple solution, Pizza Luce, make your menus way less complex. My suggestion would be to make the interior food menu open the same way the cover does. Or at the very least, make the whole thing smaller so they don't take up so much space.
 

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More About Virgil

Virgil Carroll is the owner and president of High Monkey – based in Minneapolis Minnesota. Virgil also wears the multiple ‘hats’ of Principle Human Solutions Architect and SharePoint Architect.

Virgil is one of those rare individuals who can dive deep into technical topics while speaking clearly to the business owners of a project and never forgetting that the end user experience has the highest priority. He calls it using both sides of his brain. Virgil is passionate about leveraging technologies ‘out of the box’ as much as possible with a focus on the strategic use of content to create websites that deliver the right content to the right audience on the right device at the right time. Virgil brings high energy, an ironic wit, and a sense of grounded perspective whenever he speaks to an audience. Virgil regularly speaks at conferences and user groups throughout the United States and occasionally in Europe.

Posted: 2/27/2014 12:00:00 AM by Brian Haukos | with 0 comments