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Stupid Usability #61

It’s NOT what it says

Written By: High Monkey
Posted: 7/21/2014

From the mind of Peter Serzo, VP of Consulting Services at High Monkey:

As you can see from High Monkey’s myriad of posts usability comes in a lot of flavors. Today’s flavor: Cranberry. My wife and I love our flavored drinks and Ocean Spray is a respected brand. My wife recently sent me out to get Cranberry Juices. I came home with the following container – What do you read?


 
It reads 100% Juice Cranberry. BUT my mind read it when I bought it – 100% Cranberry Juice. I bought it home and my wife pointed this out when I tried to make my case as to the validity of 100% Cranberry Juice.
 
In addition she pointed out that it contains a blend of 4 other juices! It is quite clear to me now as I look at the front of the container that it says that  (but it is in smaller print).  
 
Two items on the container really bother me and this thing was absolutely designed with me in mind:

    The picture shows ONLY cranberries. If there are 4 other juices – where are they????? Was Apple looking really bad that day?
    The smaller print only says 4 other juices – it does not specify – for that we must look at the ingredients. See below image:



Ahhhh, Grape, Apple, Pear, and of course Cranberry! I guess the other three juices were having a bad hair day.
 
The moral of the story of this usability post is READ CAREFULLY! The further moral is bring the right stuff home or you will be sent back out!

Chad's Bio Coming Soon!

More About Virgil

Virgil Carroll is the owner and president of High Monkey – based in Minneapolis Minnesota. Virgil also wears the multiple ‘hats’ of Principle Human Solutions Architect and SharePoint Architect.

Virgil is one of those rare individuals who can dive deep into technical topics while speaking clearly to the business owners of a project and never forgetting that the end user experience has the highest priority. He calls it using both sides of his brain. Virgil is passionate about leveraging technologies ‘out of the box’ as much as possible with a focus on the strategic use of content to create websites that deliver the right content to the right audience on the right device at the right time. Virgil brings high energy, an ironic wit, and a sense of grounded perspective whenever he speaks to an audience. Virgil regularly speaks at conferences and user groups throughout the United States and occasionally in Europe.

Posted: 7/21/2014 12:00:00 AM by Brian Haukos | with 0 comments