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Stupid Usability #107

Stop building Apps for your website

Written By: High Monkey
Posted: 7/6/2015

From the mind of Jared Vander Hook, Consultant at High Monkey:

“There’s an app for that.” But should there be? Your website does not necessarily need to have an app. If I am visiting your website on my phone there’s a good chance I don’t want to download another app. My phone is already filled with apps I don’t use. If I want your app I will go to the app store and search for it.  Don’t take up half of the screen suggesting that I download your app. If anything this is hurting your user experience by frustrating your users.

How do I know if I should build an App for my site?

First and foremost your site should ALWAYS be mobile responsive, even if you have an app. If you think you need an app you should be asking yourself why? Why would my users want to download an app to their phone versus access it through their browser? A lot of times a good responsive site is going to give your users a better experience because it’s asking less of the user.
Below is a list of things to consider when making the decision to build an app or not.

  1. What value does an app give your users? If it would simply duplicate your site you need to ask yourself more questions..
  2. Does your site offer some specific function or tool? What is is it? Why would your users want / need it to be an app?
  3. Does your app let users interact with you/your company in some way? If yes, an app might be a good choice
  4. Do your users have logins / credentials? If yes, an app might be valuable, even if it’s just for the added convenience of accessing their account.
  5. How often do average users access your site on a mobile device? If it’s not more than once a month you probably don’t need an app.
  6. What about mobile commerce? This depends on how often users are making purchases and how big those purchases are. Users tend to feel more comfortable using apps to make large purchases.
  7. Is your site social media? If so, there’s a good chance an app is the right choice for you.

Chad's Bio Coming Soon!

More About Virgil

Virgil Carroll is the owner and president of High Monkey – based in Minneapolis Minnesota. Virgil also wears the multiple ‘hats’ of Principle Human Solutions Architect and SharePoint Architect.

Virgil is one of those rare individuals who can dive deep into technical topics while speaking clearly to the business owners of a project and never forgetting that the end user experience has the highest priority. He calls it using both sides of his brain. Virgil is passionate about leveraging technologies ‘out of the box’ as much as possible with a focus on the strategic use of content to create websites that deliver the right content to the right audience on the right device at the right time. Virgil brings high energy, an ironic wit, and a sense of grounded perspective whenever he speaks to an audience. Virgil regularly speaks at conferences and user groups throughout the United States and occasionally in Europe.

Posted: 7/6/2015 12:00:00 AM by Brian Haukos | with 0 comments