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Stupid Usability #55

Golf Galaxy Coupon

Written By: High Monkey
Posted: 6/9/2014

From the mind of Erik Bredesen, Sales Advisor at High Monkey:

As a Golf Galaxy Advantage Club member, I receive coupons every month or so in the mail. The latest mailer included a 25% off coupon on the purchase of golf shoes from the store. I thought to myself, this is perfect! I have been thinking about buying new golf shoes for the past couple weeks, and since the shoes that I wanted were right around $200, $50 off is a great deal! Not only that, but the Adidas Tour 360 shoes that I had my eye on were pictured on the coupon, so I was sold. (Below is a picture of the coupon)

I ventured in to golf galaxy the next day, tried on a pair of the shoes, which fit like slippers! I marched up to the counter excited for the bargain purchase, only to find out that all Adidas and Nike shoes (The only shoes that I would ever buy) are excluded from the coupon. I politely said, “Umm excuse me! The picture of the exact shoe I am buying (even the color) is right here on the coupon!” The register attendant proceeded to tell me that was probably because it is one of their most popular shoes. After a couple more back and forth exchanges with the employee, I put the shoes back and drove home empty handed and frustrated.

I guess I should have read the small print on the back of the coupon, but if you are not including a specific shoe in the discount, then why in the world would you feature its picture on the front of the coupon! Just a thought, but maybe feature a picture of a bright colored shoe from Ecco or Puma to catch peoples’ attention. Thanks Golf Galaxy, I guess I will be buying even more golf gear on Ebay going forward.

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More About Virgil

Virgil Carroll is the owner and president of High Monkey – based in Minneapolis Minnesota. Virgil also wears the multiple ‘hats’ of Principle Human Solutions Architect and SharePoint Architect.

Virgil is one of those rare individuals who can dive deep into technical topics while speaking clearly to the business owners of a project and never forgetting that the end user experience has the highest priority. He calls it using both sides of his brain. Virgil is passionate about leveraging technologies ‘out of the box’ as much as possible with a focus on the strategic use of content to create websites that deliver the right content to the right audience on the right device at the right time. Virgil brings high energy, an ironic wit, and a sense of grounded perspective whenever he speaks to an audience. Virgil regularly speaks at conferences and user groups throughout the United States and occasionally in Europe.

Posted: 6/9/2014 12:00:00 AM by Brian Haukos | with 0 comments