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Stupid Usability #33

Mail Merge Fail

Written By: High Monkey
Posted: 3/10/2014

From the mind of Joel Baglien, VP of Business Growth at High Monkey:

We've all received letters created when someone merges our name and address from a list into a form letter. Usually the results are accurate. In what would be considered "advanced mail merge," some letters are even personalized with repeated use of our first name. In the world of stupid usability, the letter below is a complete failure of mail merge for a few reasons.

  1. It's blank,
  2. It was mailed to us, and,
  3. Maybe a little quality control would have been helpful.

Stupid Usability?

The company that sent it out looks stupid.

There's no information - it's unusable.

Okay, it made us laugh but there are no points for that

Chad's Bio Coming Soon!

More About Virgil

Virgil Carroll is the owner and president of High Monkey – based in Minneapolis Minnesota. Virgil also wears the multiple ‘hats’ of Principle Human Solutions Architect and SharePoint Architect.

Virgil is one of those rare individuals who can dive deep into technical topics while speaking clearly to the business owners of a project and never forgetting that the end user experience has the highest priority. He calls it using both sides of his brain. Virgil is passionate about leveraging technologies ‘out of the box’ as much as possible with a focus on the strategic use of content to create websites that deliver the right content to the right audience on the right device at the right time. Virgil brings high energy, an ironic wit, and a sense of grounded perspective whenever he speaks to an audience. Virgil regularly speaks at conferences and user groups throughout the United States and occasionally in Europe.

Posted: 3/10/2014 12:00:00 AM by Brian Haukos | with 0 comments