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Stupid Usability #38

Pad Thai Oh My

Written By: High Monkey
Posted: 3/27/2014

From the mind of Chad Heinle, Senior Consultant at High Monkey:

Many restaurants are now offering gluten free options for their patrons which is a good thing, so how is that a usability issue?

Try comparing menus. Most restaurants with these options will offer a separate menu or a sheet explaining which dishes are gluten free instead of marking up their existing menus.

Recently everyone here at the office went to a Thai restaurant in Minneapolis – this restaurant offered two such menus, one original and the other Gluten free/Vegetarian which a few of our employees used. I knew what I wanted when I went in – Pad Thai; not terribly inventive, but it’s my favorite dish. When I started looking at my menu I saw “Pad Thai Goong” and wasn’t sure that was what I wanted. Those that had the vegetarian/gluten free menu saw “Pad Thai”.



Since I didn’t have my translator handy it took some closer examination to figure out that Goong was shrimp. I’ll admit that I may confuse easily, but with one word excluded I had no idea what I wanted.

By simply removing one word, I would have been drastically less confused and even more satisfied!

Chad's Bio Coming Soon!

More About Virgil

Virgil Carroll is the owner and president of High Monkey – based in Minneapolis Minnesota. Virgil also wears the multiple ‘hats’ of Principle Human Solutions Architect and SharePoint Architect.

Virgil is one of those rare individuals who can dive deep into technical topics while speaking clearly to the business owners of a project and never forgetting that the end user experience has the highest priority. He calls it using both sides of his brain. Virgil is passionate about leveraging technologies ‘out of the box’ as much as possible with a focus on the strategic use of content to create websites that deliver the right content to the right audience on the right device at the right time. Virgil brings high energy, an ironic wit, and a sense of grounded perspective whenever he speaks to an audience. Virgil regularly speaks at conferences and user groups throughout the United States and occasionally in Europe.

Posted: 3/27/2014 12:00:00 AM by Brian Haukos | with 0 comments