You are visiting the High Monkey blog archive. Posts prior to 2016 may not meet accessibility standards. Please visit our current blog area at to view accessibility compliant blog posts published since January 1, 2016.

Stupid Usability #99

Costco and the case of the missing aisle labels

Written By: High Monkey
Posted: 5/4/2015

From the mind of Brian Haukos, Marketing & Sales at High Monkey:

I want to begin this post by saying that I think Costco is a great store, and in general it is worth spending the extra time to save some money on some of your run of the mill bulk grocery items. Now that Costco knows this is nothing personal J let me get to the stupid usability example.

The other day I was doing some grocery shopping and like most people when I go shopping for groceries I like to get in and get out as quickly as possible. This is somewhat of a problem when you come to Costco simply because they don’t have any indication of what you are going to find down each aisle.

Although the staff at Costco is very helpful and knowledgeable, I feel like a lot of unnecessary time is spent just looking for the items that may be on your list.

I understand that not having aisle labels may be part of Costco’s strategy, (forcing you to look at items you maybe wouldn’t have known existed while looking for the item that is actually on your list) but come on. My suggestion would be to have Costco show at least the general items you may find in part of their stores instead of having nothing at all.

Chad's Bio Coming Soon!

More About Virgil

Virgil Carroll is the owner and president of High Monkey – based in Minneapolis Minnesota. Virgil also wears the multiple ‘hats’ of Principle Human Solutions Architect and SharePoint Architect.

Virgil is one of those rare individuals who can dive deep into technical topics while speaking clearly to the business owners of a project and never forgetting that the end user experience has the highest priority. He calls it using both sides of his brain. Virgil is passionate about leveraging technologies ‘out of the box’ as much as possible with a focus on the strategic use of content to create websites that deliver the right content to the right audience on the right device at the right time. Virgil brings high energy, an ironic wit, and a sense of grounded perspective whenever he speaks to an audience. Virgil regularly speaks at conferences and user groups throughout the United States and occasionally in Europe.

Posted: 5/4/2015 12:00:00 AM by Brian Haukos | with 0 comments