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Stupid Usability #121

Efficiency in name only

Written By: High Monkey
Posted: 10/26/2015

From the mind of Chad Heinle, VP Consulting Services at High Monkey


Sears has a very efficient and quite convenient online ordering system: you order something online, choose to pick it up at the store and you are presented with a bar code upon successful purchase. Once your order has arrived (or if it is already in store), you can drive to the store, go into the pickup entrance and scan your bar code. This alerts the staff in the stock room that you have arrived (your name and order appear on a television screen) and an employee will bring out your order directly to you. I have used this system a few times, and it has always gone very smoothly.

Recently I was in the store looking for a part for my mower, and I found a flaw. I had an employee that was working the floor help me look for the mulching adapter for my lawnmower as there were none left on the shelf. He went into the back, came back and told me that yes, they did have them. With that, he rang me up and presented me with… a bar code. Since he told me they had these in stock, I assume he actually went into the back and laid his eyes on the product in question. Instead of bringing that back for me directly however, I had to take the bar code into the waiting area, scan it and wait for someone else to go find the box.

It’s a good idea, but I’m starting to think the implementation is a bit overreaching. Next time, just bring me the box please.

Chad's Bio Coming Soon!

More About Virgil

Virgil Carroll is the owner and president of High Monkey – based in Minneapolis Minnesota. Virgil also wears the multiple ‘hats’ of Principle Human Solutions Architect and SharePoint Architect.

Virgil is one of those rare individuals who can dive deep into technical topics while speaking clearly to the business owners of a project and never forgetting that the end user experience has the highest priority. He calls it using both sides of his brain. Virgil is passionate about leveraging technologies ‘out of the box’ as much as possible with a focus on the strategic use of content to create websites that deliver the right content to the right audience on the right device at the right time. Virgil brings high energy, an ironic wit, and a sense of grounded perspective whenever he speaks to an audience. Virgil regularly speaks at conferences and user groups throughout the United States and occasionally in Europe.

Posted: 10/26/2015 12:00:00 AM by Brian Haukos | with 0 comments