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Stupid Usability #116

Target Discounts

Written By: High Monkey
Posted: 9/21/2015

From the mind of Erik Bredesen, Sales Advisor at High Monkey:

I recently took a trip to Target over the past week to pick up some cleaning supplies. One of the things I needed was a mop/Swiffer of some sort and some floor cleaner. After shopping through the mop aisle for 10 minutes, and not being able to decide between all the incredible new mop technology out there that Swiffer has trail-blazed, I came across a buy one get one coupon located next to a certain mop. If I bought this mop, I got the floor cleaner for free! Sure, I only end up saving around $4, but it was the perfect thing to push an indecisive shopper into a decision.

I ended up deciding on that mop, but soon realized that there was no direction from Target as to where this free cleaner was located. I kind of just assumed it would be located right next to the mop, I mean, why would it not be? Well…it wasn’t. So I marched down to the cleaner isle, about 8 isles down from the mops in this store, go figure. Nowhere in this isle did I see the brand of floor cleaner that this buy one get one coupon had identified. So now I have wasted about 10 minutes looking for this, when they could have just put it right next to the mop and coupon sign. I finally tracked down a Target employee, who are surprisingly difficult to find by the way, and he couldn’t even find it! I ended up just buying a different floor cleaner and paying for that and the mop and forgetting the coupon. I don’t know if this floor cleaner actually exists, but if it does, stop fooling around Target and just put it next to the mop that it is paired with in the coupon!

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More About Virgil

Virgil Carroll is the owner and president of High Monkey – based in Minneapolis Minnesota. Virgil also wears the multiple ‘hats’ of Principle Human Solutions Architect and SharePoint Architect.

Virgil is one of those rare individuals who can dive deep into technical topics while speaking clearly to the business owners of a project and never forgetting that the end user experience has the highest priority. He calls it using both sides of his brain. Virgil is passionate about leveraging technologies ‘out of the box’ as much as possible with a focus on the strategic use of content to create websites that deliver the right content to the right audience on the right device at the right time. Virgil brings high energy, an ironic wit, and a sense of grounded perspective whenever he speaks to an audience. Virgil regularly speaks at conferences and user groups throughout the United States and occasionally in Europe.

Posted: 9/21/2015 12:00:00 AM by Brian Haukos | with 0 comments