High Monkey helps Royal Credit Union launch new site

High Monkey helps Royal Credit Union launch new site
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By High Monkey, Our random thoughts collected

Categories: Learn,  Partnership

High Monkey is proud to announce the launch of the new Royal Credit Union (RCU) website - https://www.rcu.org.  Royal Credit Union is a not-for-profit credit union committed to making a positive impact in the customer’s lives and services the greater Midwest region of Wisconsin and Minnesota.

The new RCU website went live on November 6, 2019 after an eight-month redesign and development project that engaged all of the talents and practice areas of the High Monkey team. 
Utilizing the power of the Kentico Enterprise Marketing Solution (an all-in-one CMS, E-commerce, and online marketing platform) (https://www.kentico.com) and Funnelback Search (an enterprise level search engine) (https://www.funnelback.com, High Monkey collaborated with the internal RCU digital experience team to design a flexible, scalable web solution to meet their Member’s needs now and into the future.

Highlighted milestones

  • Implemented an office and ATM locating module utilizing Funnelback’s search-based content delivery framework, including geolocation) and integration with RCU’s 3rd party location service to supplement results with its extensive shared branching and ATM location network.
  • Creation of a re-usable widget framework, leveraging RCU’s established design patterns and practices, to provide RCU with ready-to-go components to quickly build and change pages and content dynamically in the ever-changing financial sector
  • Developed integrated CMS modules for internal lifecycle management of RCU’s extensive interest rates, disclosures as well as site and system-wide alerts


High Monkey used Kentico 12’s market leading MVC development model to leverage best-in-class coding practices with the ability to completely separate out the presentation layer from content management.  The end result is an efficient loading, more effective website delivery.  Kentico continues to be a leader in MVC-based development and its comprehensive toolset makes for a faster overall build to deployment cycle.

Working with the internal RCU digital experience team, High Monkey also implemented the Funnelback search engine.  RCU needed a search engine that not only served up content, but also one that gave their team the ability to help lead their Members in the right direction despite possibly wording, spelling or understanding challenges.  Funnelback provides all of this functionality through a comprehensive suite of tools to assist the RCU team in the tuning, curation and management of its search and content strategy.

RCU is a leader in member-oriented financial services…paired with High Monkey’s customer-first methodologies, a new, member-focused website is now live! We thank the RCU Digital Experience & Marketing team for partnering with High Monkey and for all their work on the RCU website.  We congratulate the RCU team on a successful website launch.