Content Strategy Event

Content Strategy Event
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Categories: Events

Content Strategy Crash Course

December 2017 Content Strategy Workshop

(+ Lunch & Happy Hour)


This workshop has been cancelled and will be rescheduled for a date TBD in early 2018. If you are interested in attending one of High Monkey's Content Strategy Workshops in the future, please reach out to Brian at 

Check out our upcoming Site Search Strategy & Accessibility Workshop!

Join High Monkey for our on-going series of Crash Course Workshops on December 13 on Content Strategy! The Workshop will be held in NE Minneapolis at one of our favorite local breweries, 612Brew, located (literally) just across the street from the High Monkey office. This hands-on Workshop will teach participants the three core parts of a Content Strategy: Storymapping, Content Modeling, and Visualization with an emphasis on case studies. 

Seats are limited to ensure maximum interaction between the facilitator and workshop participants. 

The Workshop cost is $50 per person - payable by credit card when you register online. Your Workshop ticket includes a catered lunch from Brasa and an open bar Happy Hour featuring 612Brew's full selection of beers!

Contact Brian Haukos at High Monkey if you have any questions about registering or using a discount code.

About the Workshop

The Content Strategy Crash Course will consist of three parts: Storymapping, Content Modeling, and Visualization.

Part One: Story mappingIn the first part, we explore what a story map looks like and how it can be applied to your digital visitor interactions. You will break down the parts of a user storymap and delve into how to view their interactions like a TV show (character development, conflict, climax, and conclusion). We will also review a typical visitor interaction within an organization and understand how to convert it into a storymap. You'll learn to recognize differences between story maps and how different users can interact with the same stories in various ways. 

In part one of the workshop, you will:

  • Identify one persona that represents a frequent visitor to your website
  • Develop your own basic storymap for a specific visitor's interaction with your organization's website
  • Share your storymap with a small group in an effort to refine the map: what works? what is challenging?

Part two: content modelingIn the second part, we will discuss the content that is necessary to drive your story, and learn exactly how to model the content that is needed to be successful. We will also examine how to use these models to "chunk-ify" and modularize our overall content strategy. Here, you'll learn to understand the user storymap and how to build the content that is needed to support it. You will also learn how content modeling (like a coder) can be applied to your organization's content. You will obtain knowledge of strategies that can be used to plan for scalability as well as how to repurpose your content.

In part two of the workshop, you will: 

  • Take your user storymap and breakdown the content elements
  • Turn those elements into a real-world content model

Part three: VisualizationIn the final part, we will create a visual content structure and show how it would interact with our digital systems and search mechanisms. You will learn best practices around creating a visual content structure by using a wireframe. You will also identify key points to understand how content relates to search and how it delivers the results users want and need. Here, we'll visualize search interactions based on real research and learn how it can be an important part of assisting visitors in completing their stories (and how to leverage this). 

In part three of the workshop, you will:

  • Create a wireframe of your user story experience
  • Identify and wireframe how search may play a role in your strategy
  • Share your completed project (all three sections) with the group

Your Facilitator

Virgil Carroll is the owner and president of High Monkey – based in Minneapolis, Minnesota. Virgil is multi-talented and very busy: he is both Principle Human Solutions Architect and SharePoint Architect at High Monkey. Virgil is one of those rare individuals who can dive deep into technical topics while speaking clearly to the business owners of a project and never forgetting that the end user experience has the highest priority. He calls it using both sides of his brain. Virgil is passionate about leveraging technologies ‘out of the box’ as much as possible with a focus on the strategic use of content to create websites that deliver the right content to the right audience on the right device at the right time. Virgil brings high energy, an ironic wit, and a sense of grounded perspective whenever he speaks to an audience. Virgil regularly speaks at conferences and user groups throughout the United States and occasionally in Europe.


Workshop Schedule

12:00 PM - 12:30PM Introductions & Lunch
12:30 PM - 1:30 PM  Part One: Storymapping
1:40 PM - 2:40 PM Part Two: Content Modeling
2:50 PM - 4:00 PM  Part Three: Visualization
4:00 PM  HAPPY HOUR - Open Bar at 612Brew