Search & Content Strategy

Search that delivers poor results is not a strategy!

 

We see it over and over . . .

Visitors to a website glance at the navigation, don’t see what they are looking for, and go immediately to search. If what they need isn’t in the first 5 results, they often abandon your website. In usability testing, we see that people in their 20’s and 30’s often assume content doesn’t Example of Search Results Pageexist if they don’t see something relevant in the first 5-10 search results. The same thing happens when internal audiences can’t find the information they need on a company Intranet or portal.
Tough crowd . . .

Search IS rocket science

 – and art – combined. Search within your website is only as good as your content strategy. You need both to deliver the right content to the right person at the right time (and, on the right device).

Search Is NOT DIY

We are search experts – no bragging but we are. By default, we are also content strategy experts. Search isn’t a DIY project, there is just too much to consider. At High Monkey, we help our clients implement site search (for internal or external websites) and create a content strategy that delivers highly relevant results. That’s only the first step. If you want search to be successful, you will need a Content Information Architecture that simplifies content naming, content metadata rules, and content structure. You will also need to know how to analyze website use and search patterns to curate, promote, and deliver meaningful results to your website visitors.
 

Search and Content Strategy – it’s not our first rodeo!