Quarrix Roofing Products


Quarrix is a Minnesota company founded in 1985 and is part of the Liberty Diversified International (LDI) family of companies.  Quarrix is a leader in the specialty roofing products industry with a product line that includes composite roofing tiles, ridge vents, soffit vents, pipe flashings, and nearly everything in between.


Quarrix approached High Monkey in the Spring of 2016 with a need to redesign their website and re-launch it on the Kentico EMS platform.  The Quarrix web team had conducted an initial evaluation of Kentico and was considering the EMS platform for their website. High Monkey facilitated several discussions about how the Quarrix website would be built and how it would be managed using the Kentico EMS. A demo of Kentico EMS by Midwest Region TSM Jessica MacRoberts helped convince the Quarrix team of Kentico’s overall value.

“High monkey is a wonderful digital agency that is easy to work with and always delivers on their promises. They not only helped us redesign our website but also assisted in revitalizing our brand. Their ability to create solutions for our unique needs exceeded our expectations, we are very happy with the end result. High Monkey’s responsiveness and overall value cannot be beat.” - Jessica Kraus, Digital Marketing Specialist, Quarrix



project type

Public Website

visit the site



  • Development
  • Information Architecture
  • Design
  • Web
  • Public


Some of the challenges the Quarrix and High Monkey teams included:

  • Matching the page templates to reflect the design of the site (HTML customizations)
  • Implementing an approach called sectioning to roll up modular content on a single page.  This requires the page editing work by the Quarrix team to be done via the EMS Administration interface vs. in-line editing.
  • Identifying the level and timing for knowledge transfer from High Monkey’s consultants to the Quarrix web team.  The Quarrix team became more engaged as the project moved forward – an approach High Monkey encouraged.
  • High Monkey took a slightly different approach to the build out of online forms for the Quarrix website.  High Monkey provided additional documentation and knowledge transfer for the Quarrix team.


High Monkey provided a website design and build solution approach that contained two major phases.

PHASE 1:  Planning – UX – Wireframes – Design

  • User and business requirements sessions
  • Define personas, user roles, security model
  • Define Information Architecture
  • Wireframe design
  • Concept designs and refinement

PHASE 2:  Build – Testing – Documentation - Training

  • Kentico EMS install, configuration, setup
  • Define build / functional specifications
  • Sprint 1 – page templates, layouts, sub-layouts
  • Sprint 2 – EMS set-up and persona setup
  • Sprint 3 – Integration of existing third-party applications
  • Sprint 4 – Sales rep. portal
  • Functional Testing
  • Documentation and knowledge transfer

The project involved several members of the High Monkey team due to the variety and types of tasks. The total project duration was 6 months from project start to the re-launch of QUARRIX.COM  High Monkey delivered the Quarrix website on-time and on-budget.