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Portfolio - Chippewa Valley Technical College

Enhancing search & user experience for CVTC

High Monkey partnered with Chippewa Valley Technical College (CVTC) to redesign their website, optimizing search functionality and page structure to create a more intuitive experience for students and faculty.

Chippewa Valley Technical College | Launched 2016

About the client

Chippewa Valley Technical College logo

Chippewa Valley Technical College (CVTC) is a Wisconsin-based institution offering a range of technical and career-focused education programs. CVTC serves thousands of students annually, providing high-quality education that prepares them for in-demand careers.

Founded:
1912 | Location: Eau Claire, Wisconsin | Focus: Technical & Career Education

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The challenge

CVTC needed a modern, student-friendly website that streamlined course discovery and improved search accuracy. By implementing a Kentico CMS-powered platform with optimized search functionality, we helped ensure that students and faculty could quickly find the information they needed.

Key requirements

  • Search optimization – Improved search results to prioritize the most relevant and frequently accessed content.
  • Template reduction – Consolidated and optimized page layouts for easier management and maintenance.
  • Page optimization – Adapted layouts to improve readability and usability, particularly for longer pages.
  • Accessibility & inclusive design – Ensured seamless integration of Funnelback Search and consistent page aesthetics.
screenshot of Chippewa Valley Community College website
CVTC website in 2014, prior to rebuild

Our approach

High Monkey worked closely with CVTC to enhance both usability and content discoverability, ensuring a modern, well-structured digital experience.

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Redesign & rebuild

We implemented a new Kentico CMS structure, allowing CVTC’s team to easily maintain and update the site. We also adapted page layouts to improve readability and create a smooth user experience, particularly for long-form content.

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Restructure & optimize

We reorganized web parts within the CMS to improve content discoverability and search functionality. We also consolidated redundant templates, streamlining the content management process.

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Better search & accessibility

Integrated Funnelback Search with Kentico CMS, ensuring more accurate search results and improved information retrieval. Conducted usability testing to ensure inclusive design practices were applied across the site.

Results and impact

The new CVTC website delivers a faster, more intuitive experience, making it easier for students and faculty to find relevant course and program information. To look at the CVTC website today, click here.

Key outcomes

  • Improved search experience – Optimized search results provide faster, more relevant information.
  • Better user experience –  Structured page layouts create a clearer content flow and better engagement.
  • Enhanced content management – Reduced template redundancy, making website updates simpler and more efficient.
  • Accessible and inclusive design – Seamless integration of Funnelback Search improved usability for all users.
a collage of webpage screenshots of the CVTC website
Some looks at CVTC's redesigned website.

From setting up the original demonstrations to organizing the Funnelback trainings, High Monkey was fantastic to work with. Having worked with them on several other projects, they were familiar with our systems and frustrations, and could provide solutions tailored to our needs.

SARA P.

Digital Marketing Manager

a collage of webpage screenshots of the CVTC website

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