PODCAST

In this episode of the Discussing Stupid podcast, host Virgil Carroll sits down with Martin MacCulloch from Kentico Cloud. Martin is a product manager at Kentico Cloud. Kentico Cloud is a cloud-based environment for content management and delivery. Martin joins Virgil to discuss content friction, common workflow problems, and how Kentico Cloud is harnessing technology to improve content efficiency and cohesiveness. After their interview, Virgil shares his frustration with a new buzzword in th...

The digital world of today challenges marketers to carefully craft their messaging or risk causing the type of public relations nightmare most don’t want to think about. Now, digital marketers have to not only appreciate the power of the words and imagery they use (or choose not to), but also recognize the need to elevate their messaging to tell a much broader, more diverse story around our brands and products. To help shed some light on some of these challenges, Virgil is joined by the alway...

In today’s digital world, creating an inclusive visitor experience is often discussed but never really implemented. One of the biggest challenges facing successful implementation is taming the behaviors of a large base of content contributors. In this episode, Virgil is joined by Doug Burgett of the University of Illinois, to discuss his first-hand experience with this topic. Doug is the Creative Director for Marketing Communications for Enrollment Management (translation: he markets for admi...

Since Virgil knew you couldn’t get enough about good data practice regulations, he decided to do another episode on GDPR . . . yay! Where Episode 2 dealt with the collection of private data, this Episode focuses on how you handle your customer’s private data after you collect it. To assist him in telling this exciting story, Virgil recruited his long-time friend Liam Cleary. Liam is a well-respected data security expert. Liam applies his expertise in both his own consultancy, SharePlicity, an...

Join Virgil Carroll as he hashes over what has been one of the most over-talked about changes in global digital marketing in a very long time - the implementation of GDPR. The European Union’s General Data Protection Regulation rewrites the book on digital personal privacy and creates a new mandate for how organizations need to respect and protect individual’s data. While this topic has been talked about in a million different ways, today’s podcast offers a different angle. We focus on how di...

On our very first podcast (episode 1 YEAH!!!), Virgil is joined by Ben Tilley from Funnelback, an Australian-based search company, to break through all the hype around the use of artificial intelligence in search and talk about real world implementations and pitfalls. Listening to this discussion, you will discover that implementing AI in search is not all that easy (shocker!!) and still requires you to follow good content and search practices. Where AI has many practical applications in sear...