
“Stupid is as stupid does.” Forrest Gump said it best... and you don't have to look far in the digital world to see just how much stupid is out there.
Whether you're lost in the layers of a bloated website, juggling 5 different collaboration tools just to get ONE project done, or searching for a document you know exists but still can't find... we've all been there.
That’s why we started Discussing Stupid. This podcast is our way of calling out the bad digital practices we see every day - and giving you practical advice to fix them.
We are BACK for Season 3, building on the foundation we set last season. In Season 2, we tackled search, UX, accessibility, websites, and collaboration systems. This time around, we’re taking those same topics further - unpacking the details, workflows, and decisions that can make or break your digital experiences.
We’re kicking things off with a series called Intentional AI, and it is all about using artificial intelligence (AI) more purposefully in your workflow. Too many orgs are throwing it into their workflows without a plan - wasting money, tanking productivity, and getting frustrated when the tech doesn’t deliver.
To flip that script, we’re using the content lifecycle as our case study. It’s a process every digital team touches, from research and analysis, to content creation, to management, SEO, accessibility, and personalization - and it’s a perfect way to show how AI can actually work for you instead of against you.
In Episode 1, we’ll zoom out with a quick look at how AI could play a role in each stage, then go deep into the first part of the cycle: research and analysis. We’ll break down the good, the bad, and the ugly of AI in that stage, and how to avoid the traps we see so many orgs falling into.
If you work in digital experiences, this podcast will put you ahead of the curve - whether that's making smarter use of AI, cleaning up your search strategy, or building digital spaces that actually make sense for people.
Season 3 drops September 30th. Subscribe, share this with your team, and let’s make the digital world a little less stupid, one episode at a time.
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VIRGIL 0:08
Have you ever seen the movie Forrest Gump? One of the most famous sayings out of there is stupid is as stupid does. I'm Virgil Carroll and your host and here at Discussing Stupid. Honestly, we see a lot of stupid in the world of digital and it really depends on where you come from. But there's a lot of things that happen. Whether we see people that don't know their processes or really the processes are just too clunky, or they've got stuff scattered everywhere through your websites, your digital intranets and other digital places and that, and they really don't know where it is and how to handle it. And what I love most is we have these collaboration tools, tools to work together and everybody has a million of them and they work in different ones for different things and they never really work together.
COLE 0:58
Yeah. So if you're someone who works in digital experiences, whether that be internal collaboration systems like portals or intranets, or public facing environments like websites, there's a good chance that we've already kind of got you even pissed off. But I'm Cole Schlotthauer, I'm your cohost, here on Discussing Stupid we are here to call out these bad practices and give you practical advice in order to get in the right track with them. So our goal is to make the digital world a bit less stupid one episode at a time. This season our focus is going to be more deep dives into a lot of the same topics from last season. But this season we're going to be kicking things off with AI.
VIRGIL 1:42
Oh, AI. And so one of the things we're going to really look at is not just how AI is a trend, is an exciting thing in shiny baubles, but, uh, how we can implement it intentionally as part of our processes and actually make those processes better. So we're going to really deep dive into looking at the good, the bad and the ugly of AI and kind of how it fits into the entire content life cycle. And so to kick it off in our first episode, we're going to be talking about that at a very basic level. And then we're going to be diving deeper into a series where we're going to talk about each stage of the content lifecycle and, and how it might be able to help there. But don't worry, we're not only going to talk about AI throughout the season, we're going to have a lot of other exciting topics, around all of our areas like search and UX and digital workplace and all those kind of things and really kind of, provide you really practical advice and things that you can implement right in your organization.
COLE 2:40
Right we're really excited. If you want to watch our videos, catch us on YouTube. We also have those on Spotify for the Spotify video player. And then catch our audio versions on any of your favorite podcast platforms. We also have a newsletter where we share, episode release updates and exclusive content. So be sure to sign up for that on our website, www.discussingstupid.com and season three, episode one drops on September 23rd. And be sure to share this with anyone who could use this advice because, uh, what do we say, Virgil? We want to start discussing stupid together.

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